In recent decades, the concepts and practices of soft power, along with public and corporate diplomacy, have become increasingly significant. This shift is due to the growing influence of both state and non-state actors in shaping international relations, world politics, and global governance issues. Today, the importance of non-state actors—including the private sector, civil society and other entities, as well as supranational organizations—is widely recognized by governments worldwide. This recognition is demonstrated through their efforts to engage these actors and build productive relationships to advance foreign policy goals.

We work with governments and intergovernmental organizations in crafting and implementing effective public diplomacy strategies. Our goal is to enhance their ability to inform and influence audiences in a rapidly evolving global landscape. Our services aim to foster trust and mutual understanding, promote internal values and national interests abroad, and support both bilateral and multilateral diplomacy. This is achieved by developing strategic partnerships and sustaining dialogue with new global actors

Corporate diplomacy has become increasingly critical in today’s rapidly evolving global business environment. This rise in importance is driven by growing societal expectations, shifting regulatory frameworks, and geopolitical developments. Its primary goals are to bolster reputation, mitigate risks, and secure long-term success in a globalized and interconnected business environment. In this complex landscape, a diverse array of stakeholders—from governments and civil society organizations to NGOs, media, academia, interest groups, and local communities—exerts significant influence over corporate operations.

The interconnected nature of these relationships, combined with global challenges such as climate change, political, labour or human rights issues, has forced companies to become more deeply involved in these questions, which in turn carry greater reputational risk. Corporate diplomacy is essential in helping firms navigate these challenges effectively by building strategic relationships that both enhance reputation and mitigate risks.

Our team has extensive experience in engaging a broad spectrum of stakeholders, including governments, corporations, international organizations, cultural and research institutions, as well as opinion shapers and multipliers. Our comprehensive understanding of local dynamics across various international settings and contexts allow us to design and plan our actions in alignment with local priorities and adapt our activities to the realities on the ground while staying abreast of global trends.