Equinoccio

The following activities will be carried out in a broad range of countries worldwide, in particular (but not limited to) Singapore, New Zealand and Macao/Hong-Kong:

• Round-tables, seminars, conferences, workshops, briefing sessions, webinars and forums, visitors programmes, "travelling" debates, platform for high level opinion makers and business leaders' interaction;
• EU talks supported by audio-visual products;
• Social-media campaigning;
• Media programmes advocacy and awareness raising campaigns;
• Documentary screenings;
• Sectorial and thematic dialogues;
• Exchanges of best practice;
• Networking events, elaboration and dissemination of studies, policy papers, organisation of public opinion polls, organisation of track-two diplomacy activities at the margin of a bilateral summits;
• Creation of databases and design and maintenance of web platforms;
  Training sessions on specific policy areas;
• Alumni events for beneficiaries of other EU programmes and activities.

Programme Management

• Establishment of a Project Coordination Unit.
• Defining the project governance and its overall management.
• Planning, implementing, reporting, evaluating and assessing the impact of all activities carried out throughout the life of the project.
• Supporting the Director of the EPA Implementation Unit to enhance the effectiveness and efficiency of the organisation in the areas being supported by the programme.

Capacity Building and Institutional Strengthening

• Delivery of individual and group country-level baseline needs assessment workshops to determine the up to date situation in each participating Member State in terms of participants’ and institutional needs, absorption capacity and delivery modalities.
• Refinement of the course contents and the development of optimal processes and procedures for the delivery of the training programmes.
• Validation of the revised course contents, materials and proposed delivery mechanisms with the Contracting Authority.
• Twinning regional academic institutions with international training organisations.
• Developing and delivering Training of Trainers (ToT) programmes
• Mentoring the staff of the beneficiary organisations and assisting them to set objectives, goals and evaluation metrics to foster self-sustainability and replicability of the training services.
• Defining a project knowledge management system and systematisation process.

Project Communication and Visibility

• Definition of the key communication and visibility objectives.
• Segmentation of the target audiences, analysis of the communication patterns and selection of the most suitable and cost-effective channels to reach each of the segments.
• Preparation of a range of PR materials.
• Design of the project website.

The activities implemented by our team fall within the following areas:

Market Research

• Analysis of the sustainable market demand in selected EU markets, China and India.
• Selection of target markets for closer investigation.
• Research of market trends in each target market selected.
• Identification of exportable products from companies in the five priority sectors.
• Identifying and quantifying the effect of market access issues in each target market.
• Generation of trade contracts for each company.

Trade Intelligence Capacity Building

• Identification of relevant organisations that provide trade intelligence in the target markets.
• Training of participating firms in the use of Trade Information sources and tool.s
• Creation of a methodology to capture, classify, analyse, evaluate and distribute trade intelligence.

Intellectual Property / Trademarks

• Registration of 20 individual trademarks for SMEs in accordance with Nicaraguan Law No.380.
• Creating, designing and registering five sectoral trademarks in Nicaragua.
• Designing and registering five trademarks in Central America and European countries.

Communications and Visibility

• Developing and implementing a visibility plan to encourage the registration of group trademarks.
• Preparing target market/product factsheets.
• Development of product and market-specific profiles for each participating company.

Training

• Development and delivery of formal and on-the-job training to entrepreneurs, private sector associations, public sector organisations and Ministry officials.

The activities implemented by our team fall within the following areas:

Project Management

• Establishing project office facilities and infrastructure, and appointing staff in Jakarta.
• Preparing the guidelines to govern identification, preparation, approval, implementation, evaluation and impact assessment of all activities carried out throughout the life of the project.
• Establishing a modus operandi with the contractor responsible for communications and visibility of all events.

Event Management

• Organisation of periodic thematic workshops, conferences and seminars on EU and ASEAN issues.
• Managing the participation of Indonesian representatives at the ASEAN Defence Seminar in Brussels.
• Planning and organising the participation of 1,000+ participants in the EU “Five Kilometre Run” in Jakarta.
• Facilitating the EU “Cheese and Wine” promotional event in Jakarta.
• Planning and implementing project support to the UGM university in the EU studies programme.
• Planning for the major “Destination Europe” event in Jakarta.

Communications and Visibility

• Issuing pre and post event press releases for media.
• Promoting events through the Facebook page of the EUD.
• Preparing a database of journalists.
• Sharing progress and lessons learned with other similar projects in the region with similar objectives.
• Undertaking the evaluation of the effectiveness and visibility of each individual event.